Why Social Media

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Social media traffic can act as an indirect signal to Google, indicating that a website is gaining engagement and popularity. Although Google has stated that social media metrics like likes or shares are not direct ranking factors, increased social media traffic can lead to secondary benefits, such as:

Increased Visibility: Social media can drive more visitors to a website, which may lead to increased activity that Google notices.
Brand Awareness: Strong social media presence can enhance brand recognition, which may indirectly influence search behavior and click-through rates on search results.
Backlinks and Shares: High engagement on social platforms can encourage backlinks from other websites, which are direct ranking factors.
Thus, while social media itself is not a direct ranking signal, the engagement and traffic it generates can positively impact a website's SEO performance.

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