Module 1: Understanding Branding and AI Lesson 1: Introduction to Branding Learning Objectives:

Introduction to Branding Learning Objectives:

  • Define branding and its importance in business
  • Explain how branding is used to build trust with customers Real World Example:
  • Show examples of successful branding campaigns (e.g., Coca-Cola, Apple) Activities:
  • Brainstorm a list of popular brands and their brand messaging
  • Develop a personal brand statement Discussion Questions:
  • What makes a successful brand?
  • How can branding help a business grow? Expanding Learning:
  • Research branding trends and share insights with the class Video Script: “Welcome to Module 1, where we will be discussing the basics of branding and how AI can be used to enhance your branding efforts. By the end of this module, you will understand the importance of branding and how it can help your business grow. Let’s get started!”