Branding is creating a unique name, image, and reputation for your business or product that distinguishes it from others in the market (forbes.com). It helps you show potential customers that you’re an established, credible business and what they can expect from your business (forbes.com).
When explaining branding to a potential client, you can start by briefly describing your brand history and creating an interesting backstory to attract prospects’ attention (bing.com). You can also use slides and mockups of the logo to present the logo design concept to the client (designhill.com).
It’s essential to convince the client about the chief valuable features of the logo and how it will serve the company’s business and help build a brand identity (designhill.com). You can also back your claims with facts and avoid using jargon. Instead, use relatable and easy language (bing.com).
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